Lead Your Reader from Disbelief to Gotta-Have-it. One school day, I doodled at my desk. Doodling kept my mind alert and my mouth quiet. It… Read More »You Need Conjunctions to Connect the Dots in Your Copywriting
I started out my career as an English and technology teacher. I was the guide-on-the-side to 3rd -11th grade students, and during that time, I learned as much as I taught. When my teaching journey ended, I embarked on my second career. Marketing meshed the two things I’m passionate about, writing and technology. I have worked for agencies and companies: local, national, and international. Each and every day, I have learned something new about marketing. I’m a voracious reader and consume content like people eat a good meal. And, that’s what keeps me going everyday, learning. My biggest I-get-to each day is I get to learn something new that will challenge me.
We all know the goal in copywriting — conversions. Whether you want someone to push a button, download a lead magnet, or buy a product,… Read More »Want to Write Remarkable Copy? The Right Adjectives Will Get Your Copywriting There.
Betcha don’t think you’re making prepositional phrase mistakes in your copy. Most people don’t. And, the people I’ve trained didn’t. But, once I showed them… Read More »Stop Making These Prepositional Phrase Mistakes in Your Copy
When was the last time you thought about nouns? Probably, when you were in grammar school, right? Who even thinks about nouns in copywriting? Well,… Read More »You Need Better Nouns in Your Copywriting