Lead Your Reader from Disbelief to Gotta-Have-it. One school day, I doodled at my desk. Doodling kept my mind alert and my mouth quiet. It… Read More »You Need Conjunctions to Connect the Dots in Your Copywriting
The Essential Blog
We all know the goal in copywriting — conversions. Whether you want someone to push a button, download a lead magnet, or buy a product,… Read More »Want to Write Remarkable Copy? The Right Adjectives Will Get Your Copywriting There.
Betcha don’t think you’re making prepositional phrase mistakes in your copy. Most people don’t. And, the people I’ve trained didn’t. But, once I showed them… Read More »Stop Making These Prepositional Phrase Mistakes in Your Copy
When was the last time you thought about nouns? Probably, when you were in grammar school, right? Who even thinks about nouns in copywriting? Well,… Read More »You Need Better Nouns in Your Copywriting